Comparative Paragraph Between Two Advertisements

The visual elements used in both advertisements are present, and they have many in common. The most highlighted one between the two is the fact that the way they are made, is different. This is because the People in Need Charity advertisement is more subtle, it doesn't actually go out and say what the conditions in Africa are; in contrast to the UK advertisement, in which the purpose of the ad is written. The first ad, the one containing the  European products on African people, is subtle enough for it to be interesting, which is why it is more efficient and more persuasive. There are four images of skinny Africans wearing products that they wouldn't really need, and placing the euro tags near them. Beneath the prices of the products are the prices of the things they do need, such as access to water, food, and basics for a home. This cleverness gets people's attention. On the other hand, the UK homeless advertisement, ad number 2, is very straight forward, with only a third of the advertisement being covered by an image. This is effective because the image is of a little girl, and it is strategically placed so that the viewer will feel sympathy for her. Both advertisements convey a sense of urgency; the first one, because it seems that they will starve, or run out of supplies unless you help them. The second one, because they explicitly say, they urgently need your help.